The Serpenti Seduttori is a snake you can wear every day — the flat, poised head resting on a supple bracelet of hexagonal gold or steel scales, chosen for what the serpent has always meant to Bulgari: renewal, self-possession, a quiet boldness that answers to no one but you. As a guide, a pre-owned steel Seduttori sits around £3,000 to £4,200 as of July 2026, with two-tone, gold and diamond versions rising steeply from there.
The Serpenti is Bulgari’s snake — an ancient symbol of rebirth and seduction that the Roman house has worn as jewellery for decades. The Seduttori, launched in 2019, is its sleeker, slimmer, everyday form: a roughly 33mm flat snake-head made to be lived in rather than saved for occasions. (It is a distinct model from the coiled Serpenti Tubogas — do not confuse the two.)
What does a pre-owned Serpenti Seduttori cost in 2026?
Metal and diamonds set the price, and the segments are far apart. The figures below are real current asking prices, gathered in July 2026 from certified pre-owned and specialist dealers (Tourneau/Bucherer, Timepiece Trader, SwissLuxury, 1stDibs) and labelled as asking prices. They are wider open-market guide levels, not Chrono6538’s own prices.
| Configuration | Notes | Pre-owned asking price (as of July 2026) |
|---|---|---|
| Steel, quartz | The everyday entry point | ~£3,000–£4,200 |
| Steel + diamond bezel | Thin second-hand supply | ~£5,500–£7,500 |
| Two-tone steel & rose gold | Plain, or with diamond bezel | ~£5,500 (plain) to £9,500 (diamond) |
| Solid rose / yellow gold | Mostly near-new; scarce pre-owned | ~£15,000–£22,000 |
| Gold + diamond pavé | High jewellery; rare secondary | ~£25,000–£40,000+ |
Named examples (asking, July 2026): steel CPO ~£4,140 (Tourneau/Bucherer); two-tone diamond-bezel 103143 ~£7,960 (Timepiece Trader); solid rose gold 103145 ~£20,300 and rose-gold diamond 103146 ~£25,800 (SwissLuxury). USD listings converted at the July 2026 rate. Steel and two-tone are the segments with real second-hand depth; gold and pavé are thin. Last updated: 28 July 2026.
Which Seduttori suits an everyday wrist?
The plain steel model is the one most ladies actually wear day to day — light, comfortable, and the least fussy way to have a Bulgari snake on your wrist. Add a diamond bezel and you get the evening version without changing watches. The two-tone steel-and-rose-gold is the most flattering middle ground: warmth against the skin, a touch of sparkle, and a price that still sits below solid gold.
What about the diamond and gold pieces?
Above the everyday steel sits the jewellery end of the range: a full diamond bezel on steel, then solid rose or yellow gold, then the high-jewellery pieces with pavé scales and hardstone dials. These are genuinely scarce second-hand — most examples that surface are near-new — so treat the figures as indicative rather than a settled market, and expect prices from around £15,000 into the tens of thousands.
Has the Serpenti Seduttori held its value?
A steel quartz Bulgari is bought to be worn, not banked, and values can fall as well as hold — this is not investment advice. The Seduttori’s appeal is that the design stays desirable and Bulgari keeps the line current, which supports steady second-hand demand; the gold and diamond pieces hold a higher floor because of the materials. Choose it because the snake means something to you; any resale resilience is a bonus.
Where to see one
Every Chrono6538 piece is authenticated, guaranteed and yours to love. See Bulgari Serpenti at Chrono6538 →, or browse the wider Bulgari selection →.
Figures are wider open-market asking prices as of July 2026, for guidance only, not Chrono6538 prices; values can change.