Two watches is where most collections should start. Not one. Not five. Two.
The first watch solves a problem. If you work in a formal environment, choose a dress watch — an Omega De Ville, a Cartier Ballon Bleu, a Longines. If you live outdoors, choose a sports watch — a Rolex Submariner, a Seiko dive watch, a Tudor Black Bay.
The second watch is the one you actually love. Not the practical one. The watch you look at and think: yes, that is the one I want on my wrist. A Cartier Panthère if you love vintage elegance. A Rolex Day-Date if you love restraint. A Bulgari if you love boldness.
With two watches, you have stopped buying watches and started building an identity. The rest will follow naturally.
Why two is the magic number
One watch is not enough to show who you actually are. Ten watches is too many decisions every morning. Two is the right amount of choice. Two is where collecting becomes living.